MY STORY
My first taste of fashion came in 1998, when I took a summer job at Tessuti, a designer store in Chester. I was 19, had just finished my first year at university and, unlike most of my friends, had absolutely no idea what I wanted to do with my life.
That summer changed everything. I discovered I could sell - and that I loved it. The clothes, the customers, the buzz of the shop floor. For the first time, I'd found something I was naturally good at.
A few years later, after graduating, I decided I wanted to start my own business as a personal shopper. I went back to Tessuti for a part-time job while I worked out how to make it happen.
On my first day, I was called into the office and offered a full-time job as a buyer - starting with a trip to Milan that weekend.
Obviously, I said yes.
It was an incredible education in fashion. I travelled to Milan and Florence, buying collections from Gucci and Prada to DVF and Armani, while spending my days on the shop floor learning what women actually wanted to wear - and why.
A few years later, I'd moved to London and into fashion wholesale, but the idea of starting my own styling business had never gone away.
In 2006, I launched Style Struck.
EXPERIENCE
STYLE STRUCK - EST. 2006
For more than a decade, I worked with hundreds of women, helping them discover clothes that made them feel more like themselves.
From complete wardrobe overhauls and eight-hour shopping trips to finding the perfect investment handbag, no two clients - or wardrobes - were ever the same.
It was never about giving everyone the same look. It was about understanding their personality, lifestyle and budget, and finding the pieces that made them feel fantastic.
A DECADE AT BICESTER VILLAGE
Alongside running Style Struck, I spent ten years working closely with Bicester Village, eventually becoming Personal Shopping Manager in 2017.
My role went far beyond personal shopping. I worked with VIPs and private clients in the VIP Lounge and later The Apartment, sourcing pieces from across the Village and building relationships with its luxury brands.
I created weekly fashion edits, worked on fashion shoots, took over the Village's Instagram to share my favourite finds and collaborated closely with the marketing and retail teams.
I also hosted styling and shopping events, including Christmas shopping days for groups of around 20 clients, bringing together fashion, hospitality and a genuinely personal shopping experience.
Essentially, my job was to edit the Village - finding the pieces worth knowing about and showing women how to wear them.
Turns out, that's still pretty much what I do today.
FASHION BRANDS & A MICROPHONE
My work has taken me beyond one-to-one styling.
I've hosted fashion shows, spoken at the Ideal Home Show and given talks to audiences of more than 100 women - including an entire hour dedicated to the fashion of Sex and the City.
I've also worked with brands including Swarovski and Jaeger, training their teams in styling, understanding customers and helping them sell with confidence.
Because knowing what works is one thing. Being able to explain why - and getting someone excited about it - is another.
AND THEN LIFE CHANGED A LITTLE.
In 2018, I stopped working to have my children, and Style Struck took a back seat for rather longer than I'd originally planned.
Fashion, however, never really went away.
In 2025, I launched Étoiles et Bisous, my colourful jewellery brand, built around an idea that has always been at the heart of my styling: sometimes the smallest detail makes all the difference.
And somewhere along the way, I realised how much I'd missed styling my clients.
The clothes. The conversations. The transformations.
That moment when someone tries something they would never have picked for themselves, looks in the mirror - and suddenly gets it.
SO STYLE STRUCK IS BACK.
Twenty-five years of fashion experience. A rather different life. And an even stronger belief that getting dressed should be enjoyable.
Let's find the clothes that make you feel like you again - and have some fun doing it.