Why work with me?

I’m a northern girl who’s been in London for almost 25 years. I’m down-to-earth, approachable and honest in my advice - if something isn’t working, I’ll tell you, and I’ll explain why.

I have an instinctive eye for colour, print, proportion and fit. I see how pieces work together - the unexpected colour that suddenly makes an outfit, the print that brings everything to life, or the one piece that can kill it in an instant. I’ve always seen clothes that way.

My career in fashion began in Chester in 1998, before bringing me to London in 2002. I didn’t learn to style on a course; I learnt by doing it - through years of buying, wholesale and personal styling, working with hundreds of women and seeing first-hand what works on different bodies, personalities and lives.

But for me, it’s never just been about the clothes - it’s about how they can make you feel and lift your day.

For some people what they wear simply isn’t that important - and that’s absolutely fine. But for others, getting dressed can be one small part of the day that is in their control. Walking into a meeting with a little more confidence because you know the dress looks good. Putting on a great jacket and suddenly feeling more pulled together. Wearing things with intention, rather than simply because they were hanging on the back of the chair.

It’s those small things - a colour that lifts you, the right shoes, the accessories that make the outfit - that can change not only how you look, but how you feel.

Over the years I’ve shopped with everyone from footballers’ wives and members of the Saudi Royal Family to stay at home mums, sick of wearing the same long grey cardigans and leggings - covering the High Street to Harrods, and budgets from £100 to £100,000 - I’m equally comfortable with all of it. Great style isn’t about the price tag - it’s about finding what works for you within your budget.

Style can be learnt. But I believe a real eye for it is instinctive - and after all these years, I still love the moment when I see exactly what will make an outfit work.

One of my favourite memories is a client who asked me to create a Hero Edit for his wife, who was struggling with her changing body during pregnancy. He wanted to give her a boost. He loved the finished work so much that he had the whole thing professionally printed and bound for her. That has always stayed with me, because that’s exactly what I want clothes to do - give someone a little bit of themselves back.