You don't need more clothes. You need the right ones.

Expert personal styling in London and online. From a few clever updates to a complete style reinvention, I'll help you build a wardrobe that works for your lifestyle, reflects your personality and makes getting dressed effortless.

PERSONAL STYLING & SHOPPING

IN LONDON AND ONLINE

ELEVATE THE EVERYDAY.

FIND YOUR STYLE STRUCK EXPERIENCE
BOOK A COMPLIMENTARY CHAT

PERSONAL STYLING & SHOPPING IN LONDON AND ONLINE

ELEVATE THE EVERYDAY.

You don't need more clothes. You need the right ones.

Expert personal styling in London and online. From a few clever updates to a complete style reinvention, I'll help you build a wardrobe that works for your lifestyle, reflects your personality and makes getting dressed effortless.

FIND YOUR STYLE STRUCK EXPERIENCE
FIND YOUR STYLE STRUCK EXPERIENCE
BOOK A COMPLIMENTARY CHAT
BOOK A COMPLIMENTARY CHAT

25+ years in fashion · Style Struck Est. 2006

The need for clothes hasn’t changed.

The way we shop for them has.

I'm Fiona, founder of Style Struck, with over 25 years of experience in fashion - from buying and wholesale to personal styling, including ten years at Bicester Village working with VIP clients and ultimately becoming Personal Shopping Manager.

Over those years, I've seen the way we shop change dramatically. Online shopping has opened up a whole world of possibilities, but there's still nothing quite like seeing, touching and trying clothes on in person.

That's why I believe the best personal styling brings both worlds together - combining the convenience and choice of online shopping with the experience of shopping in person.

PERSONAL STYLING, YOUR WAY

Four quick questions to discover the approach that suits you best.

QUESTION 01What brings you to Style Struck?
QUESTION 02How would you prefer to work together?
QUESTION 03Would you like to start by looking at what you already own?
QUESTION 04What are you hoping to achieve?

Updating your wardrobe? Please answer all four questions. For occasion styling or gift vouchers, simply choose Question 1 and click the button. No commitment required.

PERSONAL STYLING, YOUR WAY

Four quick questions to discover the approach that suits you best.

QUESTION 01What brings you to Style Struck?
QUESTION 02How would you prefer to work together?
QUESTION 03Would you like to start by looking at what you already own?
QUESTION 04What are you hoping to achieve?

Updating your wardrobe? Please answer all four questions. For occasion styling or gift vouchers, simply choose Question 1 and click the button. No commitment required.

You don’t need to know what’s missing. That’s my job.

Sometimes all it takes is a fresh perspective.

Perhaps your wardrobe needs a few clever updates, your everyday outfits could work a little harder, or you're ready for a completely different look.

I'll help you see what works, identify what's missing and discover pieces you might never have considered — creating a wardrobe that feels like you, only better.

No unnecessary shopping, no one-size-fits-all approach. Just expert advice, fresh ideas and a wardrobe with a little more personality.

WHAT'S YOUR STYLE STRUCK STORY?

From a few clever updates to a complete reinvention, it's all about finding the right approach for you.

  • THE REFRESH

    Small changes. Big impact.

    Sometimes a few carefully chosen pieces can make your whole wardrobe feel more current. Think clever swaps, fresh silhouettes and new ways to wear what you already own.

  • THE REVAMP

    A fresh perspective on your style.

    Ready for something more substantial? Whether your lifestyle has changed or your wardrobe simply isn't working as hard as it could, we'll rethink your look with carefully considered pieces and fresh styling ideas.

  • THE REINVENTION

    A whole new chapter in style.

    A complete rethink of your wardrobe and personal style. From rediscovering what works to exploring new shapes, colours and combinations, this is about creating a wardrobe that reflects who you are today.

HOW WE WORK TOGETHER

Online, in person or a combination of both. Every Style Struck experience is tailored to your goals and how you prefer to shop.

Online styling from £250 | In-person shopping from £375 (3 hours)

Comprehensive styling experiences are individually quoted.

FIND YOUR STYLE STRUCK EXPERIENCE

Why work with me?

I'm a northern girl who's been in London for almost 25 years. I'm down-to-earth, approachable and honest with my advice. If something isn't working, I'll tell you - and explain why.

I have an instinctive eye for colour, print, proportion and fit. I love finding the unexpected combination that suddenly makes an outfit work, or that one piece that can transform everything else in your wardrobe.

Since starting my career in fashion in 1998, I've styled everyone from footballers' wives and members of the Saudi Royal Family to women simply wanting to feel more like themselves again. I've worked with budgets from £100 to £100,000, from the high street to Harrods. Great style isn't about the price tag - it's about knowing what works for you.

But for me, it's never just been about the clothes. It's about the confidence that comes from feeling good in what you're wearing.

Because the right clothes don't just change how you look. They can change how you feel.

Let's chat