About Me

I began my fashion career in 1998 when I was 19, taking a summer job at an award winning designer store - where I realised I'd found my calling! After graduating from University I worked as a Fashion Buyer at the same store, buying over 40 brands including Armani Jeans and £5,000 Gucci gowns for "footballer's wives". Now I look back,  these buying trips to Milan and Florence, aged 22, where I experienced showrooms of some of the biggest brands in the world and time I spent on the shop-floor of this highly client focused boutique, were some of the most important in my career. I learnt so much - including seeing hundreds of women try on everything from bikinis to evening gowns, giving me fantastic hands-on experience of shape, colour and styling. 

After a few years I moved to London to work for a Danish brand as their Wholesale Manager, selling their collection to department stores and boutiques in the UK and Ireland. Again, this gave me great insight into what people want to buy and the most tried and tested  styles, fabrics and colours. 

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It was in 2006 that I decided to launch Style Struck. With all the knowledge I'd gained I felt it was the right time to start my own business and turn my focus to helping individual clients. Apart from my private clients, I have also worked with companies in the fashion and corporate world, hosting fashion shows and styling events, assisting them with online styling, fashion shoots and in-house training. And much of my time over the last 12 years was spent at Bicester Village in Oxfordshire, where I became the Personal Shopping Manager (as a consultant) until going on maternity leave in early 2018.

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And here we are now in 2020. Life is different, but I truly love what I do and I'm very lucky to have found such a rewarding career. Having a baby has made me take a look at my own style and truly realise the importance of a focused and organised wardrobe. When you only have time to grab the first thing you can find to put on - you should at least make sure it's something that fits and looks good! Whether you're a stay at home mum or City Trader (or both), we're all busy and time poor therefore simplifying everyday dressing is a must.

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